Growing awareness among people for baby health and healthcare
products is driving the market for baby care cosmetics and toiletries.
This market comprises of baby skin care products, hair care products,
bath care products, diapers, perfumes, and convenience and safety
products. The overall market is broadly classified under two major
segments:
- Baby Cosmetics Products
- Baby Toiletries Products
The baby cosmetics and
toiletries market is the largest segment of baby care products industry
which accounted for the total market share of about 92.2% in 2011. This
market is forecasted to strengthen its position in upcoming years and
hold the market share of 93.2% by the year 2017. The major driver of
this market are the growing attention of parents towards baby health,
increasing baby population in developing economies, and increase in
disposable incomes of parents.
Worldwide market for baby care
cosmetics and toiletries was valued at USD 41.3 billion in the year 2011
and forecasted to reach the value of USD 62.3 billion by the year 2017
at the compounded annual growth rate of 7.1% during the forecasted
period.
Increase in age of parents is also contributing to the
growth of this market as higher aged parents are considered financially
more stable and hence can spend more money on baby care and convenience.
Moreover, increasing number of women entering the mainstream workforce
is helping this industry to grow as the average disposable income of
family is growing. This market is also witnessing growing trend in
specific products, particularly baby cosmetics. There is also increasing
demand for organic baby care products that pose no threats to baby's
health.
The baby skin care market is one of the major market
segments with highest market share and positive future outlook. The baby
hair care market offers small market penetration; however, it is
expected to witness healthy growth in the near future due to increasing
attention of parents towards baby care. The baby sun care segment is
relatively small segment as parents avoid their babies taking into
direct sunlight. Increasing trend of using shower gel as bath product
for babies is creating new opportunities for the growth of this segment.
The
baby care products market is largely categorized and dominated by
toiletries manufacturers like Procter & Gamble (P&G),
Kimberly-Clark, and Johnson and Johnson. Procter and Gamble leads this
market with its premier diaper brand "Pampers". Kimberly-Clark is the
next largest baby care products manufacturers and mainly involved in
manufacture of baby toiletries brands like Pull-Ups, Huggies, GoodNites,
and DryNites. Johnson and Johnson is the third largest players of this
market with wide range of baby skin care, sun care, hair care, and bath
care products.
Development and innovation in products is allowing
retailers and manufacturers to widen the market with the help of
advanced marketing approach. Changing lifestyle trends and mothers
returning to work earlier is resulting in growing demand for baby care
products, thus boosting the overall market growth.
Transparency Market Research is a market intelligence company
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provides forward-looking insights for thousands of decision-makers.
Reports Available on Baby Care Products Market and Nutricosmetics Market.
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